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Innovation meets sustainability – Green Care Professional at the CMS 2025

Green Care Professional draws a positive conclusion about CMS. The frog for professionals was on site at the two-storey exhibition stand to strengthen brand awareness and present three innovations to a broad specialist audience. Exciting live presentations by experts in the technical centre generated great enthusiasm, with the advantages and special features of sustainable cleaning products being presented in a practical manner.

Innovationen at the forefront

  • Care without layer build-up – and sustainable too: TAWIP neo, the first wipe care product based on innovative, water-soluble biopolymers of plant origin from Europe, attracted keen interest among visitors.
  • BIOBACT power: This microbiological cleaner with 100% natural microorganisms removes dirt and unpleasant odours deep down and permanently. A real help for hygienic freshness.
  • zero%-Sortiment: Under the slogan ‘What we leave out makes the difference’, Green Care Professional presented its new product line without fragrances or dye – particularly suitable for allergy sufferers and anyone who values maximum compatibility.

Networking, new contacts, interested guests in high spirits

“CMS 2025 was a complete success for us,” sums up Markus Häfner, Managing Director of Tana-Chemie, “and once again proved to be a platform for presenting comprehensive insights into future-oriented products. The exchange of ideas and the international presence not only demonstrated how important the trade fair is for the industry, but also that sustainability is full of opportunities.”

Sustainable packaging winner: Switch is Green Packaging Star 2025!

Werner & Mertz Professional received another prestigious award for its innovative dosing and refill system Switch. On the evening of September 24, 2025, the Green Packaging Star Award was presented for the 17th time. The Green Packaging Star Award recognizes particularly sustainable packaging solutions that protect not only the product but also the environment. It is presented annually at the FACHPACK packaging trade fair in Nuremberg, which has been the central meeting place for the packaging industry in Europe for over 40 years and offers a comprehensive program covering all relevant topics in the packaging industry. The award ceremony is organized by the WPO, the World Packaging Organization, and KOMPACK, the magazine for packaging and logistics solutions based in Austria.

© Tana-Chemie GmbH

Switch’s innovative and unique combination of bottle and dosing cap with the corresponding refill pouch represents a comprehensive and revolutionary solution for the entire professional cleaning industry. All components contribute effectively to the circular economy and set new standards in terms of 100 % recyclability and waste minimization. The integrated dosing cap eliminates the intermediate step of manual measuring and the potential direct contact of cleaning staff with the cleaning agents. Users benefit from the minimization of the risk of overdosing. Additional costs for separate dosing accessories are eliminated.

From left to right: Johannes Bergmair – WPO World Packaging Organisation
Torsten Haas – Packaging Development department, Harald Eckert – Editor KOMPACK Verpackungs-Magazin
© Tana-Chemie GmbH

Torsten Haas from the Werner & Mertz Packaging Development department was present at the ceremony and received the certificate during the award ceremony. The Green Packaging Star Award clearly demonstrates that Switch is a convincing, holistic system that is ecologically pioneering – from the formulations to its now awarded packaging.

No dyes or fragrances, no compromises

Free of dyes and odorless, with maximum cleaning power: For the new Zero product range, Werner & Mertz Professional developed cleaning products free of all dyes and fragrances with special consideration given to allergy sufferers. This new edition of the proven F-Range comes to the market and it includes 14 high-performance cleaning and care products for use in building cleaning.  

The name and logo of the new product series reveal what’s important – the products contain zero percent dyes and fragrances. “Our years of experience show us that customers are increasingly asking for fragrance- and dye-free products,“ says Bianca Nerowski, Head of Product Management at Werner & Mertz Professional. “Especially where no odors and the lowest possible indoor air pollution are demanded, our products deliver true added value.” She explains: “Because the cleaning agents emit no fragrance in the indoor air, they lower the  risk of allergic reactions among cleaning personnel and everyone else present in the cleaned rooms. At the same time, the formulations prove their strong cleaning performance.“

Moreover, the formulations for the Zero cleaning products have been rigorously optimized for environmental compatibility. By doing without these additives, product developers have made further improvements to the biodegradability of the cleaning solutions. All ingredients have been tested thoroughly for their ecological harmlessness.  

Therefore, almost all products in the new Zero range bear the respected EU-Ecolabel which guarantees the highest standards for environmentally friendly formulations. In addition, nearly the entire range has been certified by the Cradle-to-Cradle Products Innovation Institute. This distinction proves that the Zero products satisfy the highest requirements for ingredients, resource conservation and packaging.

All products are in the same price segment as the other products under the Green Care Professional brand, making them an attractive alternative at no additional cost for people with allergies.

TAWIP neo: Plants over petroleum!
The new generation of wipe care.

Microplastic-free and completely biodegradable: With TAWIP neo, the Professional division of Werner & Mertz presents a real innovation for professional floor cleaning and care. The unique wipe care is the first of its kind based on water-soluble biopolymers from Europe and thus completely dispenses with environmentally harmful polymers from petroleum. For this groundbreaking innovation, TAWIP neo received a nomination for the renowned Purus Innovation Award in the cleaning agents category even before the official market launch.

TAWIP neo closes both the biological and the technical cycle. At the heart of the recipe is a specially developed biopolymer obtained directly from the European chicory root. Werner & Mertz Professional is thus relying on a purely plant-based solution that has been proven to be completely biodegradable. The production of the biopolymer does not compete with food production. At the same time, the packaging is made of 100 percent post-consumer recyclate from the yellow bag and can be fully recycled after use. The surfactants come from renewable, plant-based raw materials, and 73 percent of organic carbon processed in TAWIP neo originates from renewable plant resource.

Since the formula is completely free of microplastics, it already meets the EU Regulation 2023/2055 on the restriction of microplastics, making TAWIP neo the future-proof choice for wipe care.

“TAWIP neo was developed as a sustainable answer to conventional, petroleum-based wipe cares and combines ecological responsibility with economic efficiency,” explains Thomas Ulbricht, Head of Werner & Mertz Professional. “The power of plants replaces petroleum without compromising on cleaning performance. In this way, we offer professional users a real alternative that is future-proof, microplastic-free and at the same time highly effective in use.”

Versatile application and economic advantages

TAWIP neo is EU-Ecolabel certified and is suitable for all floor coverings such as linoleum, PVC, flexibvle tiles, especially rubber, natural and artificial stone as well as sealed wood and parquet floors. The product is particularly suitable for the spray cleaner method. As a 2-in-1 solution, the wipe care combines cleaning and care in a single operation and can be used without special training.

The extremely low-foaming, label-free formula ensures an even, silky gloss finish with outstanding coverage and a pleasant room fragrance – without any waxes, layer build-up or smear marks. In addition, slip-resistance is guaranteed in accordance with DIN 18032-2 with a dulling effect. Easy and safe to use, TAWIP neo reduces re-soiling thanks to its soil release effect and, when used regularly, eliminates the need for time-consuming and costly deep cleaning and subsequent maintenance.

In addition to its ecological advantages, TAWIP neo also offers professional cleaning service providers numerous economic advantages: The efficient dosage from 2.5 ml per 1 litre of water contributes to lower costs per application. At the same time, floors can be cleaned and maintained with significantly fewer personnel, chemicals and machinery.

More flexible planning and reduced resource requirements

Thanks to the continuous cleaning and maintenance with the help of TAWIP neo, deep cleaning and recoating of floors are much less often necessary or even obsolete. The extended maintenance intervals reduce the consumption of cleaning agents and coating agents and reduce the need for cost-intensive machines and special utensils.

It is also possible to compact existing coatings and repair floors without having to completely renew them. This significantly reduces the use of specialist personnel for deep cleaning and coating as a special activity and can be covered during maintenance cleaning. This allows cleaners to be deployed more flexibly and a sustainable reduction in operating costs can be achieved.

“With TAWIP neo, we are providing our customers with a tool that significantly facilitates sustainable business and at the same time reduces the logistical, personnel and financial effort involved in building care,” explains Ulbricht. “We are convinced that this innovation will change professional wipe care.”

TAWIP neo will be available in 1L and 5L containers from mid-September and will celebrate its premiere at CMS Berlin, which will take place from 23 to 26 September 2025 at the Berlin Exhibition Centre. CMS Berlin is regarded as the leading international trade fair for cleaning and hygiene.

Sustainable textile preservation with the new Green Care Professional fabric softener

Soft, fresh-scented laundry has long been a sign of quality and cleanliness. SOFT fresh CF protect, the new sustainable fabric softener from Green Care Professional, not only guarantees exceptionally long-lasting feel-good freshness and a pleasantly soft feel. Thanks to its special formulation, SOFT fresh CF protect also protects textile fibers, revitalizes colors, and provides exceptional softness.

Fabric softener with anti-pilling effect and color protection for sustainable textile preservation © Tana-Chemie GmbH

Thanks to the special anti-pilling effect – also known as the Re-New effect – the use of the new fabric softener preserves the quality of natural textile fibers (e.g., cotton), maintains or restores a clean feel and color intensity, and demonstrably extends the service life of the textiles.

In professional laundry hygiene, users benefit from the advantages of the new fabric softener SOFT fresh CF protect on several levels:

  • Cost savings: The extended useful life of fabrics saves money as the purchase of new fabrics can be eliminated or postponed for a long time. Furthermore, because SOFT fresh CF protect is effective at low concentrations, product use is more economical.
  • Quality indicators: Laundry quality, a fresh scent, soft feel and color intensity in fabrics are quality indicators that reinforce the image of a business and customers‘ well-being and positive coexistence. These traits are particularly relevant in restaurants, hotels and nursing homes.
  • Time savings: Thanks to the use of cationic surfactants, SOFT fresh reduces static, so ironing is faster, easier and time-saving.
  • Certifications: The formula is Dermatest-certified. SOFT fresh CF protect is also CLP-free.
  • Sustainability: Plant-based surfactants made mostly from European oil-producing plants are used in the formulation for SOFT fresh CF protect. In contrast to many  conventional fabric softeners, SOFT fresh CF protect does not contain surfactants obtained from animal waste material. All ingredients in the formulation are completely biodegradable. With the launch of SOFT fresh CF protect, Green Care Professional again shows that economy and sustainability in professional cleaning are not mutually exclusive. The new SOFT fresh CF protect is now available in the standard five-liter and 15-liter containers. It is compatible with all commercially available laundry detergents.

With the launch of SOFT fresh CF protect, Green Care Professional again shows that economy and sustainability in professional cleaning are not mutually exclusive. The new SOFT fresh CF protect is now available in the standard five-liter and 15-liter containers. It is compatible with all commercially available laundry detergents.

Innovative. Nominated. Sustainable. The frog for professionals at the CMS

All good things come in threes – this could be the motto of Green Care Professional, the sustainable professional cleaning products from Tana-Chemie, as three new products will be presented at CMS 2025. These include the TAWIP neo wipe care product, which has been nominated for the Purus Innovation Award. The topics of biopolymers, microorganisms and compatibility for allergy sufferers will lead the product innovations at the trade fair.
 

TAWIP neo: Nominated thanks to particularly sustainable ingredients. © Tana-Chemie

European biopolymers for the future

Plant power instead of plastic – without compromising on performance – that was worth the Purus Innovation Award jury’s nomination in the cleaning products category. Green Care Professional TAWIP neo is an innovative wipe care product based on novel, water-soluble biopolymers of plant origin from Europe. It enables building cleaners to clean and maintain floors in a particularly simple, highly efficient and environmentally friendly way without the need for extensive training. The unique, recyclable wipe care product replaces environmentally harmful, petroleum-based polymers with a biopolymer that is obtained directly from the European chicory root and is proven to be completely biodegradable. TAWIP neo is future-proof and microplastic-free by already taking pioneering issues into account today, such as the EU Regulation 2023/2055 on the restriction of the use of microplastics.

Microorganisms as secret helpers in cleaning

Let others work for you! BIOBACT power removes dirt and odours in a single step. Thanks to the 100 % natural microorganisms, a depot effect is created that produces long-lasting freshness. After mopping, the harmless microorganisms remain on the surface and feed on new organic matter. This actively counteracts the formation of new odours. The CLP-free, fully biodegradable all-purpose cleaner BIOBACT power is versatile in use. Whether for sanitary facilities, fitness areas, kitchens or warehouses – the all-purpose cleaner offers the additional effect of long-term odour elimination in just one work step during daily maintenance cleaning.

How BIOBACT power works. © Tana-Chemie
Fragrances and colourings have no influence on performance. The zero% range shows that less can be more. © Tana-Chemie

For better air quality

Another highlight is the new extensive Zero% range from Green Care Professional, which ensures better indoor air quality by dispensing with fragrances and colourants. Particularly well tolerated by allergy sufferers, the neutral odour ensures a sense of well-being without compromising on performance. The Zero% formulations are particularly biodegradable and have a high proportion of regenerative carbons. What we leave out makes the difference!

Technical centre – at the CMS again in 2025

The Technical Centre was already very popular at the previous CMS in 2023. Daily hourly live demonstrations will once again take place in 2025 at the Technical Centre on stand 214 & 201 in hall 4.2, showing what the sustainable products from Frosch for professionals can do and explaining how sustainable and high-performance products work. 

Tana-Chemie’s comprehensive programme offers tailor-made solutions and is aimed at institutional and industrial users in the areas of commercial cleaning, kitchen and personal hygiene, healthcare, industry and HORECA. The wide range of sustainable, recyclable and high-performance cleaning products is available nationwide through specialised wholesalers. 

The future of the earth can be calculated – with the Green Care Professional Performance Calculator

Calculate the potential sustainable impact of your company on the future of our planet with the Green Care Performance Calculator and get certified. Two new values have been added to the tool.

With the Green Care Performance Calculator from Werner & Mertz Professional, customers can calculate and certify the CO2, crude oil and plastic savings they can achieve by choosing Green Care Professional cleaning products. The resource savings are made visible through a free, individual certificate (available with company logo), which can be used for internal and external communication and also supports participation in tenders based on sustainable procurement criteria.

In addition to optimized design and usability, two new savings-relevant values have been added which indicate the recyclate content of plastic packaging:

  • – the recyclate content of the container
  • – the recyclate content of the overall packaging (i.e. container and cap/trigger).

“Our goal is to best prepare companies for the transition to a genuine circular economy,“ says Thomas Ulbricht, Head of Werner & Mertz Professional. “With the Green Care Performance Calculator we’re turning our engagement for sustainable product design into a competitive advantage for our customers, especially with regard to future political and regulatory requirements.”

The Green Care Performance Calculator is based on a reliable calculation certified by INTECHNICA GmbH.

Calculate your own savings, make your sustainability achievements visible and learn more about the Green Care Performance Calculator at www.green-care-professional.com/calculate-now

Calculate your savings with the Green Care Performance Calculator and get certified © Tana-Chemie GmbH

Robert Habeck congratulates Werner & Mertz on one billion bottles of 100 percent Post-Consumer Recyclate

World record celebration in Berlin focuses on confidence, trust and environmental relief

On 23 June the counter jumped to one billion. That’s the number of rPET bottles made of 100 percent used plastic (Post-Consumer Recyclate) Werner & Mertz has brought to market since the Recyclate Initiative was founded with cooperation partners in 2012. On the next day, the world record was celebrated by the Mainz manufacturer of cleaning products— best known for its Frosch brand—with 300 guests on site and more than 70,000 viewers via livestream.  

Highlight of the Frosch event: Werner & Mertz owner Reinhard Schneider spoke about sustainable business with the former Vice Chancellor Robert Habeck and author the book Den Bach rauf‘ in the 11th edition of the talk show Die Zuversichtlichen. 

Werner & Mertz should not remain a lone world record holder

Right at the start, Habeck congratulated Werner & Mertz owner Schneider  on the new world record: “That‘s a confidence-building achievement!” The politician, who has been a guest of Werner & Mertz in Mainz more than once, did not yet know about recyclate on his first visit in 2019 and considered it a niche topic. So today he appreciates even more the benchmark that Werner & Mertz has set.

Habeck, apparently impressed by the world record, congratulates Werner & Mertz.

In the next step, attention will be drawn to the success of the Recyclate Initiative in order to prompt other companies to join in. Price is currently an obstacle for many. As before, plastic made from fresh crude oil, referred to as “virgin plastic” is still less expensive than recyclate. “Right now more plastic from the Yellow Bag is incinerated  than ever before in Germany because there simply is no overall demand. The price of petroleum is enticingly low. It cannot be that the chance to do what’s ecologically sensible depends on current political crises around the world!” said Schneider. “As a rule, the structural constraints in the markets are always stronger than the corporate commitments toward sustainable products,“ said Habeck.  

Nearly 300 Frosch fans were present to celebrate the milestone.

Verifiably effective resource protection vs. populism and ideological accusations

Schneider appealed above all to politicians who should create better general conditions to encourage entry to the ecological transformation. Habeck and Schneider agree that it is difficult, given today’s heated political discourse, to advance concepts for effective resource protection such as mechanical recycling from used plastic from the Yellow Bag.   

“We are accused of ideological bias when we criticize chemical recycling, for example. If we then invoke the majority opinion of independent scientists instead, we ourselves are grouped with the ideologues,” said Schneider.   

“The ideological accusation is treacherous,” said Habeck. “The word is being reinterpreted. ‘Ideology’ means you are have a closed world view and do not perceive changes in reality. You live in a capsule and don’t look left or right. The reality, however, is that bottles can be made from recyclate without adding crude oil. And that’s called ‘ideology’? No. The failure to see altered reality is the real  ideology.”

For many years Werner & Mertz has made the case for rules and laws that would create a level playing field. One example is levying the plastic tax on the polluter, i.e., the distributor who puts packaging made of virgin plastic on the market. Schneider said another is requiring audits by independent experts who examine companies on site to see what they actually do to comply with ESG criteria.

“We have a unique position in credibility and consumer trust,” he said. “We work to keep our promises instead of repeatedly coming up with new ones. That’s our model for financial success.”

Habeck said that such an audit is an example of bureacracy. Today existing rules and laws for the supply chain, taxonomy or sustainability criteria are often equated with bureaucracy or anti-business policy. “The discourse has shifted so far that many no longer trust themselves politically to say that (an audit should be made) out loud, unless of course,” he said, motioning to Scheider, “one does trust himself to say that.”  

Robert Habeck and Reinhard Schneider in the talk show format Die Zuversichtlichen with moderator Zackes Brustik.

Mechanical recycling contributes to security and prosperity

Both emphasized that the circular economy convincingly contributes to environmental and climate protection and may also play a role in the solution to other current crises:    

“If we are to minimize military conflicts brought on by raw material shortages, it makes sense to re-use the things we have. Our country would be more secure if we were less susceptible to blackmail by other countries and if we could keep ourselves out of conflict zones. At a time when it is difficult to speak out in favor of the circular economy for resource conservation and environmental protection, then at least the argument for security and conflict minimization should convince,” said Habeck.  

“The circular economy is a model for hope of how we can maintain our Western standard of living without making great sacrifices and without ruining our natural resources. When there are so many wins, I think it’s a no brainer to do that,” said Schneider.

Habeck responded to a question about how he remains confident and keeps on going: “Confidence is work, not blind hope, and it doesn’t happen by itself. The reverse is grim—without hope or readiness to believe that things will work out but rather assuming that everything will go down the drain. That motivates no one. Ultimately, it is our fate to be confident!”

Functioning circular economy always in the focus

In the lead up to the Zuversichtlichen talk, the entire event revolved around a functioning circular economy. NGOs that cooperate with the Frosch brand and Werner & Mertz on environmental and climate protection matters presented their joint work to the invited guests. They included NABU, the NGO Borneo Orangutan Survival (BOS), the species protection organization AGA that protects mangrove forests in Kenya, and the Austrian Alpine Association.

Looking ahead with confidence

Another group discussion took up the topic of ways to give people hope that an end to climate and environmental crises is possible. Katharina Beck, spokesperson for the Green Party’s  financial policy and author of Green Ferry, Jan Hegenberg, author of Weltuntergang fällt aus, and Christian Salewski, investigative journalist for Flip, spoke with moderator Zackes Brustik.

From left: Moderator Zackes Brustik, Katharina Beck, Christian Salewski and Jan Hegenberg

“This celebration of the world record shows that we can contribute to solving crises—that is encouraging and inspiring!” said Beck. She appealed to politicians to make it easier for companies to do business sustainably.

Salewski called the media to account: “News fatigue is terrible. What’s needed is solution-oriented journalism that continues to uncover problems, but doesn’t stop there!” He said the Flip Website has mostly positive examples.  

Hegenberg added: “People are emotional beings. We don’t get to them with facts, but rather with the stories we tell about those facts. Ultimately, we all want to live on a clean planet.  To that end, we have to go through a dark cave – but there is light beyond it and we’ll get to it – together!”

Frosch brand in harmony with Nature

Later, Karin Greve, Head of Marketing for the Frosch brand in Germany, and Nina Huster, Media Manager for the Frosh brand, provided an exciting look at the communications concept and the image of the eco brand. Hanna Gersmann was the moderator for this segment.

From left: Nina Huster and Karin Greve speaking with Hanna Gersmann.

In times of many crises and conflicts, people want small, perfect worlds at home to help them cope with world events. “Relief is a need that we, as the Frosch brand, can credibly meet by taking on that responsibility with our integrally sustainable products,” said Huster.  

“People look for meaning. The core concept for our Frosch brand is the connection to Nature. We look to Nature to learn and do not want to burden it. With our products, we create everyday solutions for consumers. At the same time, they help to sustain our planet in the long term,” said Greve. That’s apparent in the new Frosch advertising spot which was released on 23 June when the world record of 1 billion bottles made with 100 percent Post-Consumer Recyclate was set. More about that here.

About the Recyclate Initiative

Together with like-minded cooperation partners along the entire value chain, Werner & Mertz launched the Recyclate Initiative in 2012 and since then has advanced the mechanical recycling of used plastic for high-quality closed-loop circulation of packaging. The initiative sets new standards in ecological feasibility, particularly in the use of material from the Yellow Bag, and has repeatedly increased the proportion in the packging over the past 11 years. The latest success was announced when the world record of 1 billion rPET bottles of 100 percent recyclate was achieved. Effective immediately, all bottles will be converted to 100 percent recyclate from the Yellow Bag!

More info:

About the format Die Zuversichtlichen

In the successful talk show format Die Zuversichtlichen (more than 70,000 livestream viewers), the entrepreneur and author Reinhard Schneider invites authors, networkers and pioneers to speak about the topics we need to discuss if we want to move Germany and the world ahead.   

The entire show can be watched here: diezuversichtlichen.de

Werner & Mertz sets a world record: one billion bottles of 100 percent Post-Consumer Recyclate!

Another milestone: Effective immediately, Werner & Mertz will begin converting the rPET bottles for the Frosch brand to 100 percent recyclate from the Yellow Bag!

A Rhineland-Palatinate medium-sized enterprise shows the rest of the world how it’s done. The Mainz cleaning products manufacturer Werner & Mertz – best-known for its Frosch brand – set a new world record on 23 June. Since the start of its Recyclate Initiative, the eco pioneer has brought one billion rPET bottles of 100 percent Post-Consumer Recyclate to the market.

ALPLA CEO Philipp Lehner (left in photo) and Werner & Mertz owner Reinhard Schneider proudly announced the next milestone in the Recyclate Initiative during the world record celebration. Copyright photo: Werner & Mertz / Photographer: Dominik Butzmann

Together with like-minded cooperation partners along the entire value chain, Werner & Mertz launched the Recyclate Initiative in 2012 and since then has advanced the mechanical recycling of used plastic for high-quality closed-loop circulation of packaging.    

The company, considered a pioneer for recyclable products beyond its own industry, repeatedly sets new standards for ecological feasibility, particularly in the use of material from the Yellow Bag for its packaging. At the world record celebration in Berlin, Werner & Mertz owner Reinhard Schneider announced the next milestone. Effective immediately, Werner & Mertz will begin converting the rPET bottles for the Frosch brand to 100 percent recyclate from the Yellow Bag!

With the achievements of its initiative, Werner & Mertz demonstrates that it is possible to offer effective, verifiably resource-sparing products which do not demand that consumers give up quality, performance or sensory experience.

“We are not making ascetic products for a niche market; we are specialists in making a sustainable lifestyle attainable for the majority. The key is a cheerful appeal. To that end we bank on the best combination of consistent, highly effective resource efficiency per product and achievable reach in terms of market share,” says Schneider.    

Demonstrating courage with cooperation partners

When Werner & Mertz founded the Recyclate Initiative, it set aside the problem of what came first—the chicken or the egg. Hardly any company used recyclate at that time because it was significantly more expensive than plastic made from fresh crude oil, which is also known as “virgin plastic”. Economies of scale would make recycling less expensive, but someone had to take the first step by investing in recyclate. Werner & Mertz demonstrated that courage and sought partners along the value chain. Current partners include NGO NABU; plastic specialist Alpla; packaging concern Mondi Group; and, the most recent addition, waste and recycling company PreZero.   

“The recycling of plastic reduces our overly high use of raw materials and thus helps to protect the climate and environment. With pioneering spirit, Werner & Mertz  has innovatively and courageously forged ahead in its decision to use one hundred percent recyclate from the Yellow Bag. NABU has supported this commitment since the start. We need effective examples of how the circular economy functions in practice,” said NABU President Jörg-Andreas Krüger.

“Successes like this one satisfy the longing for good news and show that a lot can be accomplished by working resolutely. They are the antidote to the widespread feelings of helplessness in the face of current crises,” said psychologist Katharina van Bronswijk, who spoke at the celebration about the positive experience of self-efficacy. 

From left to right: Philipp Lehner (CEO ALPLA), Reinhard Schneider (Werner & Mertz owner), Katharina van Bronswijk (psychologist) and Jörg-Andreas Krüger (President NABU). Copyright photo: Werner & Mertz / Photographer: Dominik Butzmann

Major milestones of the Recyclate Initiative 

Reaching the one billionth bottle of 100 percent Post-Consumer Recyclate is only the most prominent example among many milestones achieved within the initiative to date. Particularly noteworthy is the continuously increasing share of Yellow Bag material in packaging over the past 11 years:    

  • 2014: pilot testing of Frosch dishwashing detergent in rPET bottles made of 100 percent Post-Consumer Recyclate, 20 percent of which comes from the Yellow Bag (80 percent from European deposit bottle collection – disposable and reusable bottles)
  • 2016: rHDPE bottles of 100 percent recyclate from the Yellow Bag (for emsal and Green Care Professional brands)
  • 2019: first bottle produced with 100 percent rHDPE from the Yellow Bag, for use in cosmetics sector (Frosch Senses shower gel)
  • 2021: Increase from 20 to 50 percent Yellow Bag material in rPET bottles (50 percent from European deposit bottle collection)
  • 2023: Increase from 50 to 75 percent Yellow Bag material in rPET bottles (25 percent from European deposit bottle collection)

Now, since 23 June 2025, the increase to 100 percent Yellow Bag material in rPET bottles! Yet another fantastic pioneering achievement by the initiative, especially today when large quantities of recyclable packaging in the Yellow Bag are still senselessly burned and turned into CO2 because there is a lack of industrial demand.  

The increases in the share of Yellow Bag material were made possible by the high technical standard of the sorting facilities along with acquired knowledge and close monitoring of the plastic bales delivered to the recycling plant. On site, packaging experts from Werner & Mertz regularly inspect the plastic bales and evaluate the quality of the materials available for recycling. Knowledge about this waste stream goes into process development.

“A strong vision, close cooperation and the use of the newest technologies made it possible for us to develop a consistently good recyclate product despite changing conditions in the Yellow Bag stream,” said Alpla CEO Philipp Lehner.

“Thanks to years of development with our partners, modern recyclate can be called a ‘drop-in solution’. That means the recyclate can be used in place of new plastic without requiring any major modifications to existing production systems,” says Alexander Schau, Head of Packaging Development at Werner & Mertz.

More technological and pioneering achievements in pouches and caps

Once the Recyclate Initiative had successfully converted the PET and HDPE plastics to 100 percent used plastic from the Yellow Bag, the next step was driving forward the technological development of packaging made of PP and LDPE.  

In 2018 Werner & Mertz brought to market the first high-quality recyclable stand-up pouch of a monomaterial. The pouch reduced the amount of required plastic by 70 percent compared to a rigid bottle with the same fill volume. The one drawback: Until that time, it had not been  possible to produce the pouch from recyclate because there was not enough film packaging available that complied with Design for Recycling guidelines. So the initiative launched another lighthouse project to solve that problem. Effective immediately, 27 percent of the total packaging consists of Post-Consumer Recyclate from the Yellow Bag!

Most closures on Werner & Mertz products, as for these product groups, consist of polypropylene (PP). In 2022, the company did without the green pigment for the Frosch brand, switching to transparent colorless closures for the sake of optimized recyclability. In the same year, Werner & Mertz jointly developed with a cooperation partner a trigger spray head made of a monomaterial (PP), which was, for the first time, completely recyclable. In a worldwide  first, the functional internal components of the pump are made of Post-Consumer Recyclate (29 percent). In the Business to Business area Werner & Mertz brought to the market a new packaging system for professional cleaning, consisting of a refillable recyclate bottle with integrated PP dosage mechanism of 100 percent recyclate. In the next step during the current year, many closures for the Frosch brand will be converted to gray recyclate with the goal of recycling this material too at a high quality.

“When developing our projects, we always ask ourselves: ‘How far can we go in terms of sustainability and the circular economy without our consumers having to give something up?’ As far as the closures are concerned, our customers have come to accept the color grey and still enjoy the products. But the interim step of the colorless closures was important to getting there,” says Schneider.

Demands made on politicians in Berlin and Brussels:

With its Recyclate Initiative, Werner & Mertz has proven hundreds of millions of times the scalable feasibility of its approach—for cosmetic products too. Despite all this progress and financial success, very few companies use high-quality recyclate from the Yellow Bag. That cannot be attributed to any technical reasons, but rather to a lack of political interest in creating a level playing field for recycled materials and plastics made from crude oil. Therefore, the medium-sized enterprise, together with like-minded associations, NGOs and its cooperation partners, will continue demanding that politicians create general conditions to strengthen the circular economy. The following are some of the measures:  

Polluter pays the plastic tax:
Instead of making all consumers bear the burden of the plastic tax, the distributor of climate-damaging new plastic should pay the tax while Post-Consumer Recyclate remains tax-exempt. These measures generate an economic incentive for increased investment in recycling technologies.

Elimination of  subsidies for climate-damaging fossil resources:
The legal favoritism for new plastic – such as the exemption from the energy tax – should be terminated. Instead, funding should be redirected to support innovations in the recycling sector.

Establishment of a binding legal framework: 
Legal minimum quotas  for the proportion of recycled material in new goods should be introduced, coupled with incentives for exceeding the target by up to 100 percent, and binding quality standards for imported recyclate. 

Promotion of innovation and investment in recycling technologies:
A fund should be set up into which all companies that use new plastic would pay. The funds should flow into research, development and the expansion of modern, high-quality recycling processes.      

Inspection and certification of imported recyclate:
Recycling facilities in foreign countries should be required to prove by means of independent audits that they meet European quality and environmental standards. Only equivalent recyclate may enter the European Single Market.

Green Public Procurement as strategic lever:
Government support of the circular economy as with consideration of recyclate and recyclability as criteria in requests for bids.  

The increased use of recycled material contributes to resource sovereignty; makes Germany, which lacks primary raw materials, less dependent on imports; and strengthens the country‘s resilience in the long term. 

Additional Information:

Recyclate Initiative Chronology  
Dates, Facts & Figures  
Website wir-fuer-recyclat.de/en

Properly and sustainably deep cleaning of problem areas in the classroom

Dirty desks and blackboards are some of the problems encountered during classroom cleaning. We present solutions that combine students’ and teachers’ expectations regarding health, climate protection, and the environment with a clean and hygienic learning environment.

Furniture and Surfaces

School furniture plays a fundamental role in the comfort of students and teachers, their concentration, and even their academic success. Deep cleaning is equally necessary for hygiene and value retention:

Stubborn stains such as chewing gum are removed using a plastic scraper. A solvent-based plastic cleaner in combination with a blue microfibre cloth, e.g. Tanex power, is recommended for removing biros and fountain pen stains, marker traces and stubborn stains. The label-free power and plastic cleaner from Green Care Professional is ideal for gentle cleaning of all matt, high-gloss and textured plastic and plastic-coated surfaces as well as Plexiglas®. The ready-to-use spray bottle makes it quick and easy to use.

Sustainable deep cleaning for a clean learning environment with Green Care Professional © Tana-Chemie GmbH

Clean blackboards

No classroom should be without a blackboard. Whether chalkboards or whiteboards, they are wiped clean after each use. However, deep cleaning is also recommended to maintain the value of the boards in the long term.

Chalkboards consist of board coated with a special varnish. Stubborn residues or mineral stains such as limescale or chalk (so-called champagne chalk) can be removed with a slightly acidic cleaner – the compatibility of the chalkboard is tested with the cleaner beforehand. Then wash the chalkboard with clear water and wipe off. The cheaper gypsum chalk can only be removed mechanically or rinsed off with water.
Whiteboards are available in various designs made from different materials. To extend the life of a whiteboard, choosing the right cleaner is crucial.

  • Melamine resin surfaces are scratch-resistant and pressure-resistant to a certain degree. This non-magnetic surface is suitable for labelling with alcohol-based dry-wipe markers.
  • Painted steel surfaces have a special coating that can be written on with alcohol-based dry-wipe markers. As the special coating can have different properties, it is advisable to test the material compatibility.
  • Whiteboard surfaces made of enameled steel offer long-term, intensive use. The surface is scratch-resistant, so ink from accidentally used markers (e.g. permanent markers) can be removed without damaging the surface. Ink can be easily wiped off, even after long periods of use.
  • Glass surfaces are resistant and can be treated like enameled surfaces.

Tanex power from Green Care Professional is suitable for thorough yet gentle cleaning of most of the chalkboard surfaces mentioned. Painted surfaces must always be tested for material compatibility.

Radiators

The dust that accumulates on the radiator over the winter is dispersed into the room air with the heat, which has a negative effect on heating performance, heating costs and above all the health of pupils. Radiators should therefore be damp-cleaned with a slightly alkaline all-purpose cleaner, e.g. Tanex allround. Any wooden skirting boards underneath should be cleaned with a surfactant-free cleaning agent such as Tanet karacho. Surfactant-free cleaners are particularly compatible with many materials and do not reduce the surface tension of the water as much. A cleaner with surfactants would favors the penetration of moisture if it came into excessive contact with the wood, causing the surface to swell.

The classroom is now ready for lessons. The clean and fresh rooms create a pleasant teaching and learning atmosphere. The use of recyclable cleaning agents contributes to the responsible use of resources. Green Care Professional is Ecolabel and Cradle to Cradle certified, packaging made from 100% recycled PET and 100% recyclable, label-free formulas from a non-fossil base are the foundations for a sustainable future.